To date this is one of my passions. Working with vinyl on this scale is in your face, emotion provoking and over sized! However, working with vinyl this large brings with it challenges you wouldn’t have on smaller projects. Things to consider are the surface the art will be applied to, How much wear or handling your mural get, and how long it will be in direct sun every day. Having the right vinyl and files with enough resolution are only possible through experience. Most projects can go from design to “On your wall” with just a few weeks, Design (depending upon approval process) in the first week, Printing during the second and most installations can be done in 3-6hrs!
Why do I need a branding guide?
Let me ask you a couple more questions? Has your logo ever printed, and it wasn’t quite right? Were your colors a shade too dark, too light or the wrong color altogether?! Were your Fonts the wrong ones complexly changing the fell of your Logos design?
Color, like most art is arbitrary. Your idea of light green may bring a mental picture of 100 different shades to 100 different people. Add to this, the fact that computer monitors, cell phone screens and laptops will all give you a different shade of this same green. Now compound that color is reproduced very different for print (CMYK) than for web (RGB). If you get into signage or cut vinyl color matching…another rabbit hole that I’ll tackle some other day.
Also type sets vary between computers. Some are proprietary, or very expensive to aquire without licensing,
Without providing a standard for colors and fonts, you maybe providing that “closest match” is ok. To avoid the delay of numerous revisions, or paying for the costly mistakes of misprints, the solution is provide your printer, apparel supplier, web designer, or sign maker a”Branding Guide.
Like your own personal marketing department, I will work with you to document your brand’s critical components. We will determine CMYK, RGB, and Pantone colors, so they reproduce consistently between web, print and apparel. We will specify your Font(s) and solidify the nuance of your unique Logo.
Special Flat rate of 250.00 is the only price you pay.
Your logo could be one of the most important parts of your business. Who you are and the customer you are trying to attract are vitally important factors to consider in the design. Subtle changes to font, color and design elements can have a drastic change in the way your business is perceived. Fun and whimsical images, bright colors and scripty fonts wont do well for the Financial Adviser for example. Also consider adding your personal touch in a less obvious way. For example: if your business is centered around change and transition, the use of symbols that are associated with change will draw the right kind of client and make them feel at home when they find you. Some logos have small, almost “hidden” imagery in them or formed form the negative space. The arrow in FedEx and MoM in the collar of Wendy’s. A google search will open your eyes to a plethora of these, and you will never “not” see the added nuance designed into them.